EKF held its first International Distributor Meeting in Rome from Monday, September 22nd, to Thursday, September 24th. The event was held at the Hotel Villa Pamphili, overlooking the historical Villa Doria Pamphili Park.
With over 90 delegates from over 50 different companies attending, the event was an excellent opportunity for EKF and our global network of distributors to share knowledge and experiences while spending time in one of the most beautiful cities in the world.
Our event this year focused on developing partnerships and growing together to maximise the reach of our products in global markets. Our keynote speakers provided detailed insight into the diabetes point-of-care market, the sports medicine market, and the future uses of lactate in maternity care.
Our Product Management team also offered further insight and training into our diverse product range. At the same time, selected distributors shared success stories highlighting how they have developed market opportunities in their respective countries.