EKF Diagnostics launches Premium Partnership Program

EKF Diagnostics is pleased to announce the introduction of the new Premium Partnership Program for its distributors and the appointment of a dedicated EMEA Distribution Manager, Simona Carnielli. This significant investment in its distribution network ensures that EKF Diagnostics’ customers are optimally supported.

EKF’s Premium Partnership Program (PPP) will provide its participating distributors with unique access to EKF’s diagnostics products and specialist industry knowledge. Benefits include local training and Master Class events, which provide distributors and customer groups with direct access to EKF product experts. The EKF Support Centre will provide an online resource allowing distributors to access detailed information and download support materials.

The Program features a rebate scheme, the Annual Growth Rebate, which will allow EKF’s distributors to collect an annual reimbursement, calculated against their increase in sales revenue from the previous year. This incentive will enable distributors to increase profitability while driving the EKF business in its regional markets.

Simona Carnielli joined EKF Diagnostics as EMEA Distribution Manager to enhance customer service in EMEA. One of her primary responsibilities will be implementing and managing the PPP with member distributors and assisting in customer support. Simona has extensive knowledge of molecular and clinical diagnostics, having previously worked for companies including Cepheid, Acrometrix, and Abbott Diagnostics.

“EKF Diagnostics customers need to be fully supported, whatever their location, to ensure that they can optimally use our products at all times,” commented Simona Carnielli, Distribution Manager EMEA. “Our new Premium Partnership Program has been developed to provide concrete benefits that add value to our distributors by supporting them with tangible tools of marketing, sales, and technical material. I want to ensure they receive constant and extensive support and training to drive best practice and deliver an effective service offering to EKF Diagnostics’ end users around the globe.”